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Director of B2C & Product

Job description

Job Title: Director of B2C & Product 

Function: B2C & Product 

Department: Publishing 

Reporting to: CEO 

 

Role Purpose 

The Director of B2C and Product is central to Mediahuis Ireland's digital transformation, responsible for driving subscriptions, digital engagement and revenue. As a member of the Executive Leadership Team, this role combines product strategy with strategic customer relationship management, working closely with Editorial, Commercial, Technology, and Group Product teams to achieve our ambitious market share and subscription targets. 

 

Key Responsibilities

Customer Strategy and Product Growth 

  • Define and deliver a clear strategy and vision for B2C growth and product innovation, owning the function’s P&L and driving business-to-consumer growth for all Mediahuis Ireland’s news brands.  

  • Lead new product development, creating a process to identify new audiences and rapidly launch new products that serve them. 

  • Define and develop a clear subscription product for each of our brands, ensuring they deliver clear value for customers. 

  • Own the MHIE product roadmap, working with group and local delivery teams to make sure the most impactful changes are prioritised. 

  • Own the customer lifecycle and strategy, building long-term, profitable relationships with our customers. 

  • Prioritise long-term business objectives and ensure our marketing strategies are focused on supporting them. 

  • Champion excellent user experience, making trade-offs when necessary to ensure our journalism is always presented in the best possible way.  

Leadership & Collaboration 

  • Lead, inspire and develop a high-performing B2C and Product team, supported by a strong management team, across Marketing, Subscriptions, Data, Strategy and Digital Production verticals, setting clear objectives and providing the support to deliver on them. 

  • Ensure the team structure, processes, and ways of working enable agility and operational excellence. 

  • Represent Mediahuis Ireland at the Mediahuis Group Product Board, defining product requirements and priorities that directly support our objectives. 

  • Work closely with Editorial and Commercial teams to align product development with content and revenue objectives. 

  • Collaborate with Group colleagues to share best practice in digital product management and subscriptions. 

Customer Insights & Optimisation 

  • Put data and insight at the heart of customer and product decision making, making sure the team use it to optimise growth, pricing, customer journeys and marketing to maximise lifetime value. 

  • Put in place clear KPIs to make sure product and customer performance are accurately reported and managed by the business. 

  • Own First Party Data, ensuring a strategy which supports both B2B and B2C needs. 

Innovation and Operations 

  • Create a culture where AI technologies and tools are adopted to boost performance and productivity. 

  • Keep up to date with industry trends, new technologies and changing user behaviour, ensuring you are the subject matter expert. 

  • Represent Mediahuis Ireland’s digital achievements within the Group and the wider industry. 

Qualifications & Experience 

  • Bachelor's or Master's degree  

  • 10+ years of experience in senior product, marketing or editorial roles within digital news media 

Skills

Behavioural 

  • Strategic thinking and execution 

  • Customer-centric mindset 

  • Exceptional communication and stakeholder management 

  • Exceptional results-oriented leadership and people management skills 

  • Data-driven decision making with strong analytical capabilities 

  • Cross-functional collaboration 

  • Innovation and continuous improvement 

  • Strategic agility 

  • Change leadership 

  • Creative flair and solution focused 

Technical

  • Proven track record of driving growth in high-performance and highly competitive environments 

  • Strong experience in product strategy and development and working with cross-functional product teams 

  • Strong project management skills with experience managing change and transformation projects 

  • Strong technical aptitude  

  • Understanding of newsroom operations and media industry dynamics 

What We Offer 

At Mediahuis we are proud of our incredibly talented, smart, curious and uniquely creative people, and want to make your journey with us as rewarding as possible. Mediahuis offers exciting career opportunities and a range of benefits to support you professionally and personally. Some of these benefits are captured under Huis Harmony, our framework of physical, emotional, social, financial and intellectual wellbeing supports, and include: 

  • An attractive remuneration package 

  • Pension  

  • TaxSaver Benefits 

  • Educational supports 

  • An actively managed career development plan 

  • Employee Assistance Programme  

  • Family and family leave supports 

  • Digital gym classes 

  • Numerous staff discounts 

  • Social events 

Equal Opportunity Employer

Mediahuis Ireland is an equal opportunity employer and encourages applications from individuals of all backgrounds and experiences. We celebrate diversity and are committed to creating an inclusive environment for all employees.