*Role Purpose: *

We are seeking to hire YouTube Content Manager to manage Mediahuis Ireland’s multiple YouTube channels which are a key pillar of our overall video strategy.

The ideal candidate will be a team player with a strong background in YouTube content management, video production and some journalistic experience.

The role demands an ability to pinpoint suitable videos for our various YouTube channels on daily basis to maximise our output, build our video library, increase subscriber numbers and work with the commercial department in increasing revenue from YouTube.

The successful candidate will be a part of the Mediahuis Ireland video team, reporting directly to the Group Head of Video. They will also work closely with the Group Head of Audio, as well as the news, sports and features departments.

Role Responsibilities (Overview):

• Oversee day-to-day operations and content scheduling across all Mediahuis Ireland YouTube channels (including Irish Independent, Crime World, Indo Sport, Belfast Telegraph, and Sunday World).

• Work closely with the video team, the news, features and sports desks and journalists and our audio team to plan, optimise, and publish engaging video content tailored for YouTube.

• Develop and execute a platform-specific strategy for growth in views, subscribers, engagement, and monetisation.

• Analyse performance metrics using YouTube Analytics and other tools, and apply insights to improve content output.

• Ensure all video content is appropriately titled, tagged, thumbnailed, and optimised for search discovery and to entice audience back to our site/ app.

• Identify opportunities for content repurposing, playlists, and engagement.

• Maintain quality control and brand consistency across all visual and editorial elements for YouTube.

• Collaborate with editorial teams, including audio, and audience team to align YouTube output with broader digital strategies.

• Stay informed of platform trends, best practices, and YouTube policy changes.

Requirements/ Skills/ Experience:

• Minimum 2 years’ experience in a digital video, YouTube management, or audience development role.

• Strong understanding of the YouTube platform, content trends, and audience behaviours.

• Proven track record of growing audiences and optimising video content for performance.

• Excellent editorial judgment and understanding of what makes content perform on YouTube.

• Proficiency with YouTube Studio, analytics dashboards, and video publishing tools.

• Video editing skills (Adobe Premiere Pro or similar) is a plus.

• Organisational skills, with the ability to manage multiple projects and deadlines.

• An interest in current affairs, news and politics.

Other:

• Passion for journalism, especially in video form

• Creative Flair

• Ability to work at speed and under pressure

• Ability to Conceptualise

• Self-starting and shows initiative

• Accuracy, fairness, balance, commitment to ethics

• Flexibility / willingness to adapt

• Detail Oriented

• Effective Collaboration

• Learning Agility